31 Mar 2012
30 Mar 2012
We Reveal The Day-Glo Chart-Toppers Putting South Korean Pop On The Musical Map
As pop music continues its stranglehold on charts, hearts and wallets alike, some of the genres' biggest artists are ones you've never even heard of – Girls' Generation, 2NE1, Super Junior, Kara, SHINee, B2ST, MBLAQ, BIGBANG... They're K-pop idols and even if you're no longer 14 years old, it's hard to resist the lure of K-pop's aeygo.
The cogs and wheels of its industry have helped propel the Hallyu Wave far beyond the kitsch of J-pop. Record companies like J Tune and YG call themselves families but they're strictly regimented empires who keep their stars on tight leashes while overseeing everything from group formation to music production to spokesperson contracts for phones, drinks and clothing labels. K-pop isn't just music, it's a way of life and with the groups raking in millions off the Asia Pacific market alone, it's also a highly lucrative one.
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